Pitchcare Seminar Theatre & Media Hub
This year, Pitchcare is celebrating its 25th Anniversary, marking twenty-five years of supporting, informing and connecting turfcare professionals across the UK. Visitors are invited to join the celebrations at the Pitchcare Media Hub and Seminar Theatre, a focal point for industry discussion, education and networking throughout the show.
Located in Hall 1, the Media Hub is the place to meet the Pitchcare team, discuss industry trends and connect with fellow grounds professionals from across the sector.
Alongside the Media Hub, the Pitchcare Seminar Theatre will host a programme of free educational sessions delivered by leading industry experts, offering practical insights, technical knowledge and professional development opportunities.
Wednesday 16 September
10:30am | From Seed to Stadium: How Elite Sports Turf is Grown
Richard Owens, Tillers Turf
An inside look at producing high-performance sports turf, followed by Q&A.
11:30am | Bouncing Back: Recovering Turf After a Summer of Stress
Gary Barwell, Head of Sports Turf, Edgbaston Stadium
Turf renovation strategies following a hot, dry summer.
2:00pm | Building the Modern Pitch: Air, Water and Performance
Gary Birch, Head Groundsman, Hednesford Town FC
A case study of a high-performance pitch installation featuring Circulate System and Formavoid technology.
Thursday 17 September
11:30am | Funding, Training and Opportunity for Grassroots Clubs
Dr Jonathan Knowles, Head of Sports Turf Academy, Leicester City FC, and Steve Dudley-Brown, STA Services Manager
Funding and development opportunities for grassroots clubs through apprenticeships and partnerships.
Visit the Pitchcare Media Hub
Whether you have a story to share, a question to ask, or simply fancy a catch-up, the Pitchcare team would love to see you.
About Pitchcare
Pitchcare is the UK's leading platform for turfcare professionals, combining a respected industry magazine, specialist online shop and community dedicated to advancing standards across sportsturf, amenity and turfcare.
Founded as an independent website providing practical advice and expert insight, Pitchcare has grown into a trusted resource for grounds managers, greenkeepers, contractors, local authorities, lawncare specialists and enthusiasts nationwide.
At the heart of the brand is Pitchcare Magazine, a leading source of news, education and professional opinion. Published bi-monthly, it features technical articles, industry updates and practical content covering wellbeing, science, wildlife, ecology and turfcare.
The Pitchcare online shop is the UK's longest-established online supplier of turfcare products, offering fertilisers, grass seed, weed control products, machinery accessories and specialist solutions.
By bringing together industry experts, innovative brands and turf professionals, Pitchcare continues to champion education, share best practice and support the future of turfcare.

